The NFL’s new ten-year collective bargaining agreement with its players has assured labor peace until 2021. But in the coming decade, the league’s relationship with labor is one of the few things likely to remain stable.

Like all American institutions, the NFL is navigating its way through an era of disruptive change, driven by media, the Internet and the proliferation of communications devices.  How will fans get their NFL games?  How will they get information about their favorite players and teams? What will the fan experience be like ten years from now, and how will economic model of professional football change to accommodate and nurture it?

The League will face those challenges along with its partners in advertising, marketing and public relations. Their counterparts in sports journalism will be watching. Alumni and faculty of the Newhouse School are leaders in each of these fields, and will witness and participate in the changes to come.

The NFL: 1st and the Next 10  engaged students in an academic and professional discussion of the future of America’s favorite sport and most powerful entertainment property: the National Football League. Through an afternoon of interviews and panel discussions, participants took an in-depth look at the forces that drive the multi-billion-dollar sports entertainment industry, and the trends that will shape the industry in the years to come.