Patricia Betron has served as senior vice president of multimedia sales for ESPN’s customer marketing and sales division since 2005. In this role, she develops new and incremental business by selling multimedia programs across all ESPN-branded entities, including sports content on ABC.
Betron first joined ESPN in May 1999 as a director of customer marketing. Before that, she handled new media sales and group station sales as director of ABC Inc.’s Midwest office. She also served as a national marketing executive, developing new revenue from advertisers and opening the first regional sales office dedicated solely to new business development.
Previously, Betron served as an account executive for ABC-owned WLS-TV in Chicago. She first joined ABC Inc. in September 1989, serving as a senior marketing analyst/presentation writer for National Television Sales in New York. She designed and presented marketing presentations to advertisers and agencies to increase existing account revenue and target new business development for ABC-owned televisions stations.
Betron received a dual degree from the Newhouse School and the Martin J. Whitman School of Management at Syracuse University.