What will it take to stay on top for another decade?

On October 18, 2011, the S.I. Newhouse School of Public Communications at Syracuse University presented an afternoon symposium examining the future of the National Football League. Newhouse alumnus Mike Tirico ’88, play-by-play commentator and studio and radio host with ESPN, hosted the event.

The symposium featured two panel discussions with alumni and other professionals from across the industry. In addition, Newhouse alumni Bob Costas ’74, NBC sportscaster, and Matthew Berry ’92, ESPN senior fantasy analyst, offered video remarks, while Minnesota Vikings quarterback Donovan McNabb ’98 called in for a phone Q&A with Tirico.

Moving the Chains: Keeping the NFL Business Model Strong
The first panel discussion covered the economics of the NFL and the relationship between the league and their advertising and marketing partners. Panelists examined how the league and its sponsors might stay on top of a rapidly changing sports market. Moderated by Rick Burton ’80, with panelists Russ Brandon, Patricia Betron ’88, Melissa Richards-Person ’89 and Mark Rooksview bios>>



Yards After Contact: Keeping the Fans of the NFL Connected
The second panel explored the issues facing the NFL, the players and the media in keeping fans engaged with the product. Social media, blogs and other developing means of communication and information dissemination were discussed. Moderated by Mike Tirico ’88 with panelists Rich Cimini ’85Troy Vincent and John Wildhack ’80view bios>>




[Photos by Newhouse students Taylor Miller and Maria Salatino]